Job Title: Performance Marketer

Job Description

We are seeking a Performance Marketer to plan, execute, and optimize data-driven digital campaigns that drive measurable growth, leads, and revenue across paid marketing channels.

Key Responsibilities

• Track and improve performance metrics such as CPA, ROAS, CTR, and conversion rates.

• Allocate and manage budgets to maximize ROI.

• Conduct A/B testing on creatives, audiences, and landing pages.

• Set up and maintain analytics, tracking, and reporting.

• Collaborate with creative and product teams for performance-driven execution.

Required Skills

• Strong analytical skills and knowledge of performance metrics.

• Proficiency in Google Analytics (GA4) and reporting tools.

• Understanding of digital marketing funnels and optimization.

Preferred Skills

• Knowledge of CRO, CRM, and marketing automation tools.

• Experience in e-commerce, SaaS, or B2B marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• Relevant certifications (Google, Meta) are a plus.

Soft Skills

• Data-driven and results-oriented

• Strong communication and collaboration skills

• Detail-oriented and proactive

• Adaptable and eager to learn